

(Although small-press publishers are more interested in art than money. Writers think of publishers as partners in an artistic enterprise, and they are. And if that sells well, they’ll put more money into promoting the third book, and so on. With new writers, publishers may do a little promotion, but they basically let the book sink or swim on its own, and if it has decent enough sales, then they’ll put some money into promoting the author’s next book. There’s a greater return on investment that way. But larger publishersspend the bulk of their publicity money promoting writers who’ve already proven their work sells.

exceeded 4 million in that year alone – including both self-published books and commercially published books of all types.” For some perspective, when I started writing in the early eighties, “at least 48,793 book titles were published in the U.S.,” according to Publishers Weekly. According to Steven Piersanti, Senior Editor, Berrett-Koehler Publishers, “By 2019, the total number of books published in the U.S. And you’ve got competition for readers’ attention – a lot of it. But one thing hasn’t changed: If you want people to read your book, you have to make sure they know it exists and that it’s worth their money and time. Publishing has changed a lot in the last four decades – the decline of traditional publishers, the rise of the small press, the advent of ebooks, and the increased presence of indie authors.

I’ve been writing for forty years now, and in that time I’ve published over fifty novels, seven collections of short stories, and three nonfiction books. THE EXTREMELY SHORT GUIDE TO BOOK PROMOTION He’s also a full-time tenured professor who teaches creative writing and composition at Sinclair College in Dayton, Ohio. He’s a three-time winner of the Bram Stoker Award, has won the HWA’s Mentor of the Year Award, and been a finalist for the Shirley Jackson Award, the Scribe Award, and the Splatterpunk Award. He writes original dark fantasy and horror, as well as media tie-ins, and his articles on writing have appeared in numerous publications. Tim Waggoner has published over fifty novels and seven collections of short stories. HOME ABOUT FICTION POETRY ART SUBMIT NEWS MORBID OTHER.MAGAZINES CONTACT HELLBOUND BEST WEREWOLVES TIM.WAGGONER REVIEWSīram Stoker Award-winner Tim Waggoner tells writers how to promote their books successfully and professionally (without spamming anyone).
